搜索引擎优化对于任何一家网站来说,要想在网站推广中取得成功,搜索引擎优化都是至为关键的一项任务。同时,随着搜索引擎不断变换它们的排名算法规则,每次算法上的改变都会让一些排名很好的网站在一夜之间名落孙山,而失去排名的直接后果就是失去了网站固有的可观访问量。
Search engine optimization is a crucial task for any website to achieve success in website promotion. At the same time, as search engines constantly change their ranking algorithm rules, each algorithmic change will cause some well ranked websites to fall into obscurity overnight, and the direct consequence of losing ranking is the loss of the website's inherent considerable traffic.
通过了解各类搜索引擎如何抓取互联网页面、如何进行索引以及如何确定其对某一特定关键词的搜索结果排名等技术,来对网页内容进行相关的优化,使其符合用户浏览习惯,在不损害用户体验的情况下提高搜索引擎排名,从而提高网站访问量,最终提升网站的销售能力或宣传能力的技术。所谓“针对搜寻引擎优化处理”,是为了要让网站更容易被搜索引擎接受。搜索引擎会将网站彼此间的内容做一些相关性的资料比对,然后再由浏览器将这些内容以最快速且接近最完整的方式,呈现给搜索者。由于不少研究发现,搜索引擎的用户往往只会留意搜索结果最开始的几项条目,所以不少商业网站都希望透过各种形式来干扰搜索引擎的排序。
By understanding how various search engines crawl Internet pages, how to index and how to determine their ranking of search results for a specific keyword, we can optimize the content of web pages to make it conform to the user's browsing habits, improve the ranking of search engines without damaging the user experience, so as to improve the website's traffic, and ultimately improve the website's sales ability or publicity ability. The so-called "search engine optimization processing" is to make the website more easily accepted by search engines. Search engines will compare the relevant information between websites, and then the browser will present this content to searchers in the fastest and most complete way. Due to many studies finding that search engine users often only pay attention to the first few items in search results, many commercial websites hope to interfere with search engine ranking through various forms.



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