搜索引擎优化专家“一来胜”认为，

搜索引擎优化专家“一来胜”认为，在网站里尤以各种依靠广告为生的网站最甚。SEO技术被很多目光短浅的人，用一些SEO作弊的不正当手段，牺牲用户体验，一味迎合搜索引擎的缺陷，来提高排名，这种SEO方法是不可取的，最终也会受到用户的唾弃。
Search engine optimization expert Yisheng believes that various websites that rely on advertising for a living are the most prominent among websites. SEO technology is often used by many short-sighted individuals to cheat through unethical means, sacrificing user experience and blindly catering to the shortcomings of search engines in order to improve rankings. This SEO method is not advisable and will ultimately be despised by users.
在国外，SEO开展较早，那些专门从事SEO的技术人员被Google称之为“Search Engine Optimizers”，简称SEOers。由于Google是世界最大搜索引擎提供商，所以Google也成为了全世界SEOers的主要研究对像，为此Google官方网站专门有一页介绍SEO，并表明Google对SEO的态度。
In foreign countries, SEO has been carried out earlier, and those technical personnel specialized in SEO are referred to by Google as "Search Engine Optimizers", abbreviated as SEOers. Due to being the world's largest search engine provider, Google has also become the main research subject for SEOers worldwide. Therefore, the official website of Google has a dedicated page introducing SEO and indicating Google's attitude towards SEO.
对于任何一家网站来说，要想在网站推广中取得成功，搜索引擎优化是最为关键的一项任务。同时，随着搜索引擎不断变换它们的排名算法规则，每次算法上的改变都可能会让一些排名很好的网站在一夜之间名落孙山，而失去排名的直接后果就是失去了网站固有的可观访问量。所以每次搜索引擎算法的改变，都会在网站之中引起不小的骚动和焦虑。我们可以说，搜索引擎优化也成了一个愈来愈复杂的任务。
For any website to succeed in website promotion, search engine optimization is the most critical task. Meanwhile, as search engines constantly change their ranking algorithm rules, each algorithmic change may cause some well ranked websites to fall into obscurity overnight, and the direct consequence of losing rankings is losing the website's inherent considerable traffic. So every time a search engine algorithm changes, it causes a lot of commotion and anxiety within the website. We can say that search engine optimization has become an increasingly complex task.